Let People Know What You Do
I know this sounds simple doesn't it? However, how many people besides the ones you communicate with on a daily basis, actually know what you do for a living? Do you have a business card that you hand out whenever you meet someone new? Do you have a little book that you carry around jotting down notes as you speak to new clients?
If you don't have any of those, then you should get them. Keeping track of your contacts is utterly important, and you should utilize any and all ideas for keeping them up to date. My weapon of choice is the cheap and easy business card.
I have found that having a business card on hand, is probably the most useful sales tool of all the tools I use. It's usually the one thing that people remember, and the more unique the card, the easier it is for them to find you when they need it.
For a little inspiration, go HERE to look at some very unique business cards. I've found that the more you enjoy your card, the more others will as well. The standard business card that you can get at any of your local printing houses, simply doesn't cut it anymore. You really need to stand out now, and why not start with your first impression.
All of this is just one more step to getting your sales going. Remember, the name of the game is to sell, and you can't sell if you don't have people to talk to. Many folks think that having an online business is just having a website and nothing else. How NOT TRUE that is. I've found that I need to pound the pavement just as much with an online business as I did with a traditional brick and mortar.
My point here isn't that having a business card will in itself get you business. No that still entirely depends on you. But having a card will greatly enhance your ability to be called upon when the person you gave that card to needs something your offering. I don't like to rely on people calling me, so I take it into my own hands and call them. I haven't noticed a steady stream of people outside my door, so I figure I better go create that line myself.
Remember to make sure your card clearly defines what it is that you do, and how you are able to help this person. Although the cards that are funny and artistic are great to look at, often times I forget what the person who gave me the card actually did. If that happens, then those cards usually go in the trash and I won't be calling that person next time I need someone to do X. Business cards are really that simple.
Here is a great resource for those that want to be creative and get a really good business card.
Good luck in creating the next great piece of advertising to come out of your wallet.
Posted on: Jan 13, 2010
Filed in: Selling
Tags:
Business, Business Cards
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